Former NY State Director of the Office of Cannabis chooses Simlev to produce media marketing and podcast series

Herb Barbot, former Director of the New York State Office of Cannabis Management and host of the Joint Session podcast, has chosen Simlev to lead production for the show’s second season.

Following the success of the first audio-only series—Joint Session: Diverse Voices in New York State Cannabis, Herb Barbot is expanding the podcast into a full video and audio experience and has chosen Simlev. The new season will feature a more comprehensive marketing motion, encompassing short-form video clips, blog articles, and content optimized for social distribution, all powered by Simlev's always-on content strategy.

“I’m delighted to be partnering with Simlev to produce the next season of the show,” said Barbot. “Especially to create enhanced assets like video clips, blogs, and other media that extend the conversation beyond the episode.”

Season two will spotlight the evolving cannabis landscape through diverse perspectives across policy, health, and business. Listen on Spotify, Apple Podcasts or wherever you get your podcasts.